We live in a communication era, with rapid expansion in the reach of mass media, and improved techniques for the interpersonal exchange of ideas.
Development programmes in BIT Sindri and BITians can only realise their full potential if knowledge and technology are shared effectively, and if BITians are motivated and committed to achieve success. Unless people themselves are the driving force of their own development, no amount of investment or provision of technology and inputs will bring about any lasting improvements in their living standards.
Communication is central to this task in many ways. For example, it enables planners, when identifying and formulating development programmes, to consult with people in order to take into account their needs, attitudes and traditional knowledge. Only with communication will the project beneficiaries become the principal actors to make development programmes successful.
We would like more and more to discuss on the topics below :
1.Gup-Shup on Real-time events.
3. Start-up discussions.
4.Expectations from seniors and seek their guidances
Helping BITians at all levels to communicate empowers them to recognise important issues and find common grounds for action, and builds a sense of identity and participation in order to implement their decisions.
On top of that, our development involves change, new ways of doing things. Will people have the confidence to make a project work? Will they acquire the new knowledge and skills they need? Communication media and techniques can be powerful tools to advise people about new ideas and methods, to encourage adoption of those ideas and methods, and to improve training overall.
Communication approaches are also invaluable for improved coordination and teamwork to manage development programmes, and to gain institutional support.
We live in a communication age, and the full impact of communication on development is just starting to be seen.
This site not only promotes the concept of development communication but, more important, it also describes how achieving its full potential to support development requires executive decisions by BITians and policy-makers.